Qualifications

• Adobe Creative Cloud expert who respects brand standards and compliance.

• Excellent visual communication principles and techniques, with the ability to make recommendations and implement effective initiatives.

• A variety of social media marketing techniques and skills, executing strategic content and editorial calendars.

• Superior time and project management skills with the ability to organize multiple tasks simultaneously, in a deadline-oriented environment.

• A positive leader who thrives working independently, with minimal supervision, and in team collaboration.

• Advanced skills using various design and digital marketing techniques to attract specific target audiences.

• Demonstrated ability to conceptualize, develop, and manage simultaneously, a variety of complex print, web, and digital communication projects.

• Excels at researching new and effective design trends and producing measurable results.

• Detailed writing, editing, and proofing abilities.

Professional Experience

2008–Present

Web and Graphic Designer
(Digital + Social Media Marketing)

McMaster University, Continuing Professional Development Office (CPD/CHSE)

chse.mcmaster.ca

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• Established the design role within the CPD/CHSE program in 2008, implementing a variety of efficient and profitable design processes and digital marketing strategies using SMART objectives. Improved the program’s visual branding and communications.

• Leads and formulates the strategic development and marketing design, managing a wide range of graphic design and online digital marketing concepts for 40+ educational events. Creates and oversees all event branding, signage, brochures, flyers, newsletters, complex accreditation reports, presentations, and 400+ page syllabi.

• Designs and maintains multiple educational event websites and the CPD/CHSE website. Analyzes web analytics, SEO, and SERP’s to determine effective changes that will improve site traffic and registrant engagement.

• Implemented, executes, and independently leads the social media communication strategy including editorial, hashtags, content calendars, and all graphics. Manages inquires and maintains a continuous professional online reputation for the university. Reviews social media analytics, identifies opportunities and adjusts strategies accordingly. Channels include Twitter, Instagram, LinkedIn, and Facebook.

• Creates and leads the email marketing strategy, promoting all events and announcements for the program and faculty. Shifted processes from Outlook-based campaigns to an email marketing platform, managing contacts of 30K+. Evaluates campaigns with a focus on professionalism, registrant acquisition, improvements, and retention.

• Oversees that all print and digital marketing, including social media/email marketing, complies with university brand identity standards, Accessibility for Ontarians with Disabilities Act, Canada’s Anti-Spam Legislation, and accreditation guidelines.

• Assisted in the highly successful shift of in-person events to online virtual conferences due to COVID-19, converting all events to an online event platform. Creates branded event graphics, videos, and communications for each virtual conference. Attendance increased 50% over the previous year.   

• Uses a high level of accuracy in communications, content creation, and design standards for the university and its education-based clients to meet educational, research, or strategic plan objectives.

2003–2009

Web and Graphic Designer
(Marketing Department and Corporate Communications)

RE/MAX® Escarpment Realty Inc., Brokerage

remaxescarpment.com

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• Senior designer of a bi-weekly real estate magazine in conjunction with Trader Media Corporation (Home Tour). Responsible for management, development, editing, and print and online publication.

• Responsible for all digital and print marketing initiatives for management and sales agents, while ensuring compliance with the RE/MAX® graphic identity standards including flyers, websites, business cards, signage, trade show banners, bus terminals, and press conferences. Maintained all graphic production budgets, schedules, files, and work plans.

• Designed an internal website resulting in a 25% increase in new business that provided marketing products to the five real estate offices and sales agents.

• Developed a digital and print e-newsletter program generating a 15% increase in marketing revenue.