About Us
Design Twist is your communications design partner for Graphic Design, Web Design, and Branding in Ancaster, Hamilton, Burlington and the surrounding areas.
About Design Twist: Your Creative Partner in Branding & Design
At Design Twist, we believe that great design is more than just aesthetics — it’s about creating a strategic visual language that tells your story, resonates with your audience, and sets you apart in a crowded market.
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Who We Are
Design Twist is a branding and design studio that helps businesses transform into unforgettable brands. We specialize in brand strategy, identity design, and creative storytelling in Ontario. Whether you’re launching a new business, rebranding an existing one, or elevating your visual presence, we work with you to craft a brand that truly reflects your vision and values.
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Our Approach
We combine creative innovation with strategic thinking to ensure that every design decision serves a purpose. Our process begins with understanding your brand’s core values, target audience, and competitive landscape. From there, we develop a comprehensive brand strategy that informs every aspect of your brand identity, from your logo and colour palette to your typography, imagery, and messaging.
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We don’t just design — we build brands with intention, ensuring that your visuals, voice, and customer experience all work together to create a lasting impression.
Who We Work With
We partner with entrepreneurs, startups, small businesses, and established brands across a range of industries — from professional services and healthcare to retail, hospitality, and technology. No matter your industry, we help you uncover your unique brand story and bring it to life through compelling design and strategic branding.
What Sets Design Twist Apart
Strategy-Driven Design
Every visual element is grounded in strategy, ensuring your brand’s message and values come through clearly.
Tailored Solutions
No cookie-cutter designs here. We craft custom branding solutions tailored to your business goals and audience needs.
Collaborative Process
We partner with you, listening carefully to your story, vision, and preferences, to create a brand that feels authentic to you.
About Lori Dale, RGD, CDP
Who Am I?
Personally, I’m a mom, a wife, and a Jeep enthusiast. I have a deep love for animals, a great cup of coffee, and a bold Cabernet Sauvignon—things that bring balance and inspiration to my life.
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Professionally, I’m a seasoned designer recognized for my approachable, engaging, and down-to-earth style. My journey began in 2003, shortly after graduating from design school, when I founded Design Twist to help businesses in the Hamilton area build and refine their brands through strategic graphic and web design solutions. That same year, I took on a full-time design role in the real estate industry, making Design Twist a thriving freelance business. In 2008, I transitioned into higher education, where I’ve spent over 16 years refining my expertise in visual communications.
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With more than two decades of experience in graphic design, web design, branding, and digital marketing, I specialize in crafting dynamic, strategic brands, designing impactful and polished visual assets, and developing user-friendly, professional websites for businesses across all industries.
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As a Registered Graphic Designer (RGD) through the Association of Registered Graphic Designers and a Certified Design Professional (CDP) through the Design Professionals of Canada, I bring a deep level of expertise to every project. My academic background in graphic design, digital marketing, journalism, and communications has allowed me to collaborate with a diverse range of clients—from small local businesses to large corporations and startups—delivering innovative solutions tailored to their unique needs.
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I’m passionate about helping businesses tell their stories through compelling design. Let’s connect and bring your vision to life!
